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Research Article

Academia Journal of Scientific Research 3(1): 008-014, January 2015
DOI: 10.15413/ajsr.2014.0137
ISSN 2315-7712
2015 Academia Publishing




Impact of mass media on farmers agricultural production, case study of Borno State, Agricultural Development Programme


Accepted 19th December, 2014


Shuwa M.I., Shettima L., Makinta B.G., Kyari A
Department Agricultural Technology, Ramat Polytechnic Maiduguri, Nigeria.
Corresponding author email: ahmedbunu95@gmail.com.


The study assessed the impact of mass media on farmer agricultural production in Borno State. Both descriptive and inferential statistics are used. The descriptive statistics was percentage and frequency and SWOT analysis. Both primary and secondary sources of data was collected through interview and questionnaire schedules which the secondary data was obtained through journals, internet and institution publication. Data were obtained on the socio-economic characteristics of the respondents, the impact of mass media on farmer’s agricultural production and the strengths, weaknesses, opportunities and threat facing the farmers. The findings of the study on the socio-economic characteristics of the respondents showed that 36% of the respondent are between the age of 31-40 years and 90% of them are married and practicing farming for 10-20 years (53%). Based on the educational level, the respondents 43% of them obtained Quranic education. Based on the availability of mass media, the respondents 85% opined that Radio communication was available with them and 85% of them attested that radio is their source of information and they prefer as their best mean of getting information. On the visit by extension agents 98% of them opined that they are not noticed by extension agent. Also, 85% of the respondents indicate that they got information through mass media and is the only strategy adopted by the extension agent in reaching them. Based on the impact of mass media on their agricultural production 65% of them opined that they had access to input supply and farm resources. The SWOT analysis indicate that the strengths they have is access to farm resources and input supply. Which the weaknesses manifested was inadequate fund (73%). The opportunity open to the unit was Fadama III, and the threat was insecurity, 66 and 99% of them, attested to this. Based on the findings the study recommended adequate funding of extension agencies and establishment of radio stations in rural areas.

Key words: Mass, media, Farmers and Agriculture


This is an open access article published under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


Cite this article as:
Shuwa MI, Shettima L, Makinta BG, Kyari A (2015). Impact of mass media on farmers agricultural production, case study of Borno State, Agricultural Development Programme. Acad. J. Sci. Res. 3(1): 008-014.

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